Volcano coffee in Brazil is farmed and produced by the coffee cooperative Minasul.
Volcano was Minasul’s very first European buyer, and we have been a proud partner since 2016. We buy some 80 tonnes of coffee from them every year, which is used in our Mount Blend and Fire House coffees.
The Minasul cooperative was set up in 1958 in Varginha, and today consists of some 6000 coffee producers from over 150 locations across four producing regions – Sul de Minas, Mantiqueira de Minas, Matas de Minas and Chapada de Minas.
At the heart of Minasul's ethos is social inclusion, environmental preservation and education and training for members, their families and the community.
We're a proud partner of Minasul's direct trade programme which allows us a close relationship with the farmers who grow our specialty-grade coffee, and means we can work together in sustainable and socially responsible ways.
In October 2018, our Production Roaster Senina and Head of Roasting James were invited to judge Minasul's annual Quality Competition, which we helped to set up. This forum allows producers to see first-hand how quality expectations align with consumer demands, and compare how micro-climates and processing/farming techniques affect the taste of their product.
In 2018 we also developed our relationship with Minasul further by deepening our involvement with a new group of female coffee producers - AMECAFE.