In fact, it’s not just ethics driving the shift towards specialty coffee but a UK-wide shift towards trends such as premiumisation, experimental eating/ drinking, natural/ organic and convenience that consumers increasingly find satisfied via their daily specialty cup of coffee.
Whether you're responsible for buying coffee for a chain of sites, or just responsible for ordering for the office - here are some key statistics you should be aware of going into 2020:
The multinational giants still dominate the coffee market but regardless of whether it’s being drunk in the office, cafe or at home, it seems the UK public are finally demanding more across the board from their coffee roasters. In our own experience, here at Volcano, we’ve seen a huge increase in interest from businesses who previously might not have known about the values embodied in the specialty coffee model. Cafes, restaurants and offices are increasingly finding that specialty coffee is not only mandatory to satisfy a more conscious customer but can actually be a competitive advantage when stories of its positive impact are shared.
We'd love to tell you more about how you can make your coffee offering competitive in 2020, and more details on the micro-trends influencing menu options this year.Email Ed for a sample of what we can offer you.
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