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Is it better to buy ground or whole coffee beans?

Buying whole coffee beans and grinding them yourself at home makes for a fresher, tastier cup of coffee. It’s that simple. Everybody loves a hack and this is pretty much the top (and often most overlooked) hack for getting the best cup of coffee.

The ‘why’ part? Once coffee has been ground, it will start to oxidise and lose flavour. Now don’t get us wrong, if you’re buying pre-ground speciality coffee you’ll still be enjoying that delicious complexity of flavour you love. But grinding yourself is like plucking that apple straight from the tree, rather than buying it from the shop. You’ll also have more control over the grind size, which can hugely impact flavour.

Sealing and storing your coffee properly will also help preserve the flavour. Try our coffee clip and coffee tin to keep your beans fresher for longer. 

So when it comes to whether you should buy ground coffee beans or whole coffee beans, in our eyes there’s really only one answer.

Shop whole coffee beans now.

If you're looking for a grinder with precision, we'd recommend the Wilfa Svart Aroma Grinder. Check our guide to grinders to pick the perfect grinder for you. And make your next port of call our simple guide to how to grind coffee

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